 The Perfect "High-Dollar"
Back End Product For Your Ebook!
By
Grady Smith
Copyright © 2004
If you're selling an ebook right now -- and you're tired of grabbing small
(under $100) sales -- then here's a way you can start making thousands each
month with the perfect back end product for your ebook.
If you wrote your own ebook, then you know enough on the subject to be considered
a bona fide expert. And anyone that buys your ebook from you believes this
... otherwise they wouldn't be wasting time and money on your product.
The customer ordering from you is your signal that they believe you're an
absolute expert, and they're showing you that they have a deep interest in
the subject matter your ebook is based on.
So while $47 sales are great, there's a whole lot more money to be made using
your ebook.
To explain, let's say you've created an ebook on affiliate marketing. You
show the prospect what you've learned to become super-successful at marketing
other people's products.
Now in the very back of your ebook, let's say you place a small ad that says
something like:
"Ready To Put All Of My "Affiliate Magic Techniques" Into Action? For the
next 10 people to respond, I'm going to help you set up your first website
that promotes an affiliate program using ALL of my best techniques and together
we'll watch it start making money for you. Just click here and I'll personally
teach you my system so you can start using it over and over again".
After clicking the ad in the back of your ebook, have the link direct them
to a sales letter that further explains your offer. In this case, for $995,
the ebook writer could actually build a website side-by-side with the client
and show them the system in action personally.
Now if your ebook is really full of information -- and if you can offer a
service type business that compliments your ebook -- you can charge hundreds
... even thousands for a consulting package that helps your customer use
your ebook information to the fullest.
So what kind of services can you offer that compliment your ebook?
Consulting with you. But don't make it so general that it sounds like a free
bonus. Instead, be specific about what this consulting package will include
and how it will benefit your customer.
Offer package deals where you actually put your system into action for the
customer. If you teach people how to get more traffic in your ebook, offer
to get more traffic for them using your system.
The fact is, whatever the subject of your ebook, there is a higher dollar
service you can perform that compliments it. And instead of making a few
bucks for each ebook sale, you're actually able to simply use the ebook as
a lead generator for your more expensive personal service.
So how do you get the ball rolling on offering services as a back end for
your ebook?
Simply create a package deal -- be it consulting or actually rolling up your
sleeves and doing work for the customer. Then get a strong sales letter and
place a little ad in the back of your ebook. It's as easy as that.
And remember ... you're the expert. And every new customer that reads through
your ebook will agree with this. So charge accordingly for your services
and you can easily start generating thousands of dollars in extra back end
sales from your ebook.
About the Author:
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