DrNunley's
Biz-Tips
by Dr.
Kevin Nunley
Too Much Email on Monday Morning?
I find Sunday is the one day a week people don't expect me to
answer email--so I don't. Of course I pay for it on Monday morning
when several hundred messages come tumbling down into my email
program.
How do you deal with all that email? Here are some tips I find
helpful:
1. Resist the temptation to spend lots of time on a long message.
Most customers are just as busy as we are and are likely to read
the first few lines and quit. Try to get your main points
distilled into a message about as long as this paragraph.
2. Got ten people wanting to know same thing? Write your answer
once, then copy and paste it into replies for the others. A line
of customization at the beginning will keep your note from looking
canned.
3. Put your most popular information on web pages and
autoresponders (I find the free ones at sendfree.com are perfect
for this). You can write, "Thanks for your point. I have more
info on that at [email protected]." Since I started doing
this, my time answering email has dropped by half (get my list of
reports at [email protected]).
In the end, know that so much of the Internet is automated that
customers REALLY appreciate it when they get a personal email from
you. The time you spend typing messages could be your best
marketing investment.
About the Author:
Get long-term marketing with your own article sent to Ezine
editors. Kevin writes your custom
article, puts
your name in the byline, your four line ad at the end, and sends
it to 1,300 editors. Articles often get used over and over for
months.
Announce your new product, service, or idea with a press release.
We write your release for you, get your approval, then email it to
5,000 media nationwide. Visit Dr.Nunley.com.
Reach Kevin at [email protected].
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