DrNunley's Biz-Tips
by Dr. Kevin
Nunley
Customers Buy More Than
Your Products
Recently a supplier I have used for along time was bought out by another
company. Even though the new organization provides the same service at the
same price, I'm disappointed. I'll miss the friendly help the original owner
provided.
Come to think of it, his personality and assistance was the main reason I
was his customer. When I talked to several friends who also use the service,
they said the same thing.
This brings up a great point. Customers buy for a lot of reasons and most
of them have nothing to do with the quality or price of your product.
Customers buy:
-
Your personality
-
Your service
-
The way your store or website
looks
-
Your philosophy about life, business,
or politics
-
The way your store smells
-
Your efficiency
-
Your reputation among people they
know
-
Your location or memorable web
address
About the Author:
Get long-term marketing with
your own article sent to Ezine editors. Kevin writes your
custom article, puts your name in the byline, your four
line ad at the end, and sends it to 1,300 editors. Articles often get used
over and over for months.
Announce your new product, service, or idea with a press release. We write
your release for you, get your approval, then email it to 5,000 media nationwide.
Visit
Dr.Nunley.com. Reach Kevin at
[email protected].
|