DrNunley's
Biz-Tips
by Dr.
Kevin Nunley
Sales Letter Ideas
Most businesses of any size use sales letters of one type or
another. Whether its a simple thank you note to a customer, info
on your web site, or a lengthy newspaper ad--smart sales letter
formulas can improve response.
Here are a few tried-and-true methods for writing your next
sales letter.
Flatter the reader. Let her know that she's part of a group you
consider important. This makes your sales letter more personal.
Write to the reader peer-to-peer. People are more likely to
believe a letter from someone who is similar to themselves. If
you are selling boats, let the reader know you are a boating
enthusiast, too.
Ask a question. This works best to draw the reader in when the
question is one that the reader finds interesting or curious.
Your prospect will continue on to get the answer.
About the Author:
Get long-term
marketing with your own article sent to Ezine editors. Kevin
writes your custom
article, puts your name in the byline, your four line ad at
the end, and sends it to 1,300 editors. Articles often get used
over and over for months.
Announce your new product, service, or idea with a press
release. We write your release for you, get your approval, then
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Reach Kevin at [email protected].
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