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Biz Tips Article
Biz Tips Article is syndicated
from Web-Source.net.
Syndicated articles are written by independent authors and the contents represent the author's views. The content of the article does not necessarily represent the views of Company Web staff and management.
 DrNunley's Biz-Tips
by Dr. Kevin
Nunley
Radio Ad Secret
Radio is one of the small business person's best advertising friends. As
big media goes, radio is inexpensive. It can also carefully target very specific
kinds of listeners.
Rather than spending your marketing budget on a lot of people who aren't
interested in buying from you, radio can hone in on just the kinds of prospects
that are most likely to fatten your bottom line. Now here's a radio secret
that very few advertisers know about.
Radio stations have a system for determining which commercials get played
first during spot breaks. Some stations play the commercials with jingles
and music first and save the voice-only spots for last. Others do it the
other way around. Most play 60 second commercials first, saving the 30s for
last.
It's important for your commercial to be one of the first played. Research
shows that after the second or third commercial in a row, most radio listeners
tune away.
When you buy radio commercials, ask the D.J.s how their spots are "stacked."
Find out how yours need to sound to get played first.
About the Author:
Get long-term marketing with
your own article sent to Ezine editors. Kevin writes your
custom article, puts your name in the byline, your four
line ad at the end, and sends it to 1,300 editors. Articles often get used
over and over for months.
Announce your new product, service, or idea with a press release. We write
your release for you, get your approval, then email it to 5,000 media nationwide.
Visit
Dr.Nunley.com. Reach Kevin at
[email protected].
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